Published on February 19, 2026
Image generated with Ai
The Americas Travel Show in Denmark is set to be a game-changer for the hotel and aviation industries, as it brings together the US, UK, Canada, France, Netherlands, Norway, and Caribbean countries to reshape the global tourism landscape. This high-profile event, scheduled for February 2026, provides a unique platform where key stakeholders from these nations will unite, forming strategic partnerships that aim to drive innovation and future growth in both sectors.
Organized by the Atlantic Link on behalf of Discover America Denmark, the show will feature groundbreaking discussions on how these countries can collaborate to enhance the travel experience, improve aviation connectivity, and foster a deeper integration of hospitality services across the Americas and beyond. With brand representatives, tourism authorities, and aviation leaders participating, the event is expected to highlight innovative strategies, the latest trends, and sustainable solutions for evolving the travel industry.
By showcasing key partnerships and discussing forward-thinking strategies, the Americas Travel Show promises to play a pivotal role in transforming how the hotel and aviation sectors operate globally. This event will be instrumental in influencing the future of travel, making it essential for industry leaders, innovators, and influencers to be involved.
Why the Americas Travel Show Is a Must-Attend Event for the Nordic Travel Market
The Americas Travel Show serves as a bridge between US and Latin American tourism providers and the Nordic travel industry, making it a must-attend event for anyone looking to expand their presence in this influential market. The Nordic region, known for its strong travel interest in North America, has consistently been a source of tourists to destinations across the US, Canada, and Latin America.
Advertising
Advertising
For exhibitors, the show presents an unmatched chance to engage with high-value decision-makers in the Nordic travel trade, building relationships that can lead to long-term partnerships. Additionally, the event provides valuable insights into the latest trends and shifts in the Nordic travel market. This year, the show promises an even stronger focus on destination-specific experiences, cultural exchange, and tailored tourism products
Endorsements and Supporters of the Americas Travel Show 2026
Below is a table of the official endorsements supporting the event:
Advertising
Advertising
| Endorsement |
|---|
| Embassy of Canada |
| Brand USA |
| Embassy of the United States |
Key Partners and Sponsors Driving the Event’s Success
The event is supported by several prominent partners and sponsors, as shown in the table below:
| Partner/Sponsor |
|---|
| Santa Cruz County, California |
| Freedom 250 |
| The State of Washington |
| Port of Seattle |
| Atlantic Link |
| Brand USA |
| Canada |
| Discover America (Denmark) |
These valuable supporters help ensure the success and global appeal of the America’s Travel Show in 2026.
Partnering with Top Industry Players
| Partner Name | Description |
|---|---|
| Aalborg Airport | Denmark’s major airport, supporting European travel connections |
| Air Canada | National airline of Canada |
| Air France | French international airline |
| KLM & Delta Air Lines | Leading airlines offering US and European routes |
| American Airlines | Major US airline providing domestic and international services |
| AlliedTPro | Travel management company |
| Billund Airport | Denmark’s regional airport, servicing European routes |
| Bloomington MN Travel & Tourism | Tourism organization for Bloomington, Minnesota |
| Canadian Tours International | Travel operator offering Canadian tours |
| Destination Dutchess – New York | New York State’s Dutchess County tourism bureau |
| Discover the Inland Empire | California tourism organization for the Inland Empire |
| Discover New England | New England’s regional tourism body |
| Experience Kissimmee | Florida tourism organization for the Kissimmee area |
| FiniVin | Wine tours and vineyard experiences in North America |
| Florida Keys | Tourism authority for the Florida Keys and Key West |
| Fort Myers – Islands, Beaches, and Neighborhoods | Florida tourism organization for the Fort Myers area |
| Icelandair | Icelandic airline offering transatlantic flights |
| Maine Office of Tourism | Official tourism agency for Maine |
| Mammoth Lakes Tourism | Tourism body for Mammoth Lakes, California |
| Marseilles Hotel | Hotel in the US with a focus on luxury services |
| Dorchester Hotel & Suites of Dorchester | Luxury accommodation provider in Dorchester |
| Nashville Convention & Visitors Corp. | Tourism and convention bureau for Nashville, Tennessee |
| New World Travel | Travel agency offering custom travel packages |
| Philadelphia Convention and Visitors Bureau: DiscoverPHL | Tourism authority for Philadelphia |
| Port of Seattle & State of Washington | Tourism promotion for Seattle and Washington State |
| Rocky Mountaineer & Canyon Spirit | Luxury train service offering scenic US and Canada tours |
| SAS | Scandinavian Airlines providing European connections |
| Travel South USA | Regional tourism organization for Southern US destinations |
| Utah Office of Tourism | Official tourism office for Utah |
| US Virgin Islands | Tourism authority for the US Virgin Islands |
| Visit California | California’s state tourism office |
| Visit Lauderdale | Official tourism organization for Fort Lauderdale, Florida |
| Visit Santa Cruz County | Tourism authority for Santa Cruz, California |
| Yosemite Mariposa County | Tourism office for Mariposa County near Yosemite National Park |
A Comprehensive Program to Maximize Networking and Learning
The 2026 Americas Travel Show will offer a structured yet flexible agenda that optimizes both networking and educational opportunities for all participants. The event schedule includes a market update, round table sessions, and exclusive workshops designed to keep attendees informed on the latest developments in the travel sector.
Program Overview: February 26, 2026
| Hour | Events |
|---|---|
| 15:00 – 16:00 | Welcome session for exhibitors, including an in-depth market update (exclusively for exhibitors). |
| 16:30 – 17:00 | Check-in period for travel agents and media representatives. |
| 17:00 – 18:00 | Official Welcome Remarks with keynotes from industry experts and partners. |
| 18:00 – 20:00 | Workshop and free-flow networking session with one-on-one meetings. |
| 20:00 – 21:00 | Buffet dinner to promote informal networking among participants. |
| 21:00 – 21:30 | Prize Draw for event attendees. |
This table provides a clear and structured overview of the event programme, ensuring attendees know what to expect throughout the day.
Sponsorship and Marketing Opportunities
As an exhibitor or sponsor, there are additional marketing opportunities to increase your brand presence during the show. Sponsors can take advantage of exclusive branding options, such as having their logo featured in event materials, during news conferences, and at high-traffic event areas. These marketing options allow exhibitors to stand out and create a lasting impression on potential clients, partners, and media representatives.
The show’s sponsorship packages also include options to host events such as cocktail receptions or exclusive meet-ups for VIP clients, giving sponsors a chance to engage directly with the most influential people in the Nordic travel industry.
Networking with Top Decision-Makers in the Travel Industry
One of the primary benefits of attending the Americas Travel Show is the unparalleled networking opportunities. The event brings together the Nordic travel trade — from tour operators to travel media and destination marketers — in one location. Exhibitors can engage in direct one-on-one meetings with key decision-makers to explore collaboration opportunities, arrange future business deals, and expand their market reach.
Through roundtable discussions and workshops, attendees will also have the chance to gain valuable insights into emerging trends, including sustainable tourism, luxury travel preferences, and the latest technology in travel booking. These interactions are designed to foster knowledge sharing, allowing exhibitors to learn about specific market needs and tailor their offers accordingly.
Why Attend the Americas Travel Show?
For US, Canadian, South American, and Caribbean destinations looking to expand their presence in the Nordic region, the Americas Travel Show provides an invaluable opportunity to connect with the right audience. By attending, exhibitors can expect to:
- Gain direct access to the Nordic travel market, one of the most lucrative and travel‑informed audiences in the world.
- Network with over 100 travel agents, media representatives, and key industry influencers who have the potential to boost awareness of your brand.
- Participate in exclusive roundtable discussions and news conferences that provide strategic insights into emerging trends.
- Increase brand visibility through sponsorships and advertising options during the show.
The Future of Travel in the Nordic Region
As international travel continues to recover post-pandemic, the Nordic market is expected to remain a strong source of tourists for US, Canada, South America, and Caribbean destinations. The Americas Travel Show plays an integral role in connecting the travel trade and media, allowing destination marketers to capitalize on this growing trend.
By participating in this premier event, exhibitors can ensure that their destination is at the forefront of the minds of Nordic travellers, opening doors to new opportunities and business partnerships.
The Americas Travel Show in Denmark will unite the US, UK, Canada, France, Netherlands, Norway, and Caribbean countries to transform the hotel and aviation landscape. Key partnerships, innovation, and future strategies will be at the forefront, reshaping the global travel industry.
Conclusion: A Key Platform for Success
The Americas Travel Show in Denmark marks a pivotal moment as the US, UK, Canada, France, Netherlands, Norway, and Caribbean countries come together to transform the hotel and aviation landscape. By forging key partnerships, driving innovation, and developing future strategies, this event will set the stage for significant advancements in the global travel sector. Through collaborative efforts and shared insights, the show will not only enhance the aviation and hospitality industries but also foster stronger connections between these major players. With a focus on sustainability, technology, and market adaptation, the Americas Travel Show will help shape the future of travel, ensuring the industry remains resilient and forward-thinking in a rapidly changing world.