Spending millions on luxury hotels in the European Championship: – Couldn’t have had it better
– The training ground is beautiful. We have our own place to ourselves and live by a lake. Everything is top notch, and that is so crucial to finding peace and creating a cohesive feeling. It has hit all the right notes so far.
– The training ground is beautiful. We have our own place to ourselves and live by a lake. Everything is top notch, and that is so crucial to finding peace and creating a cohesive feeling. It has hit the mark on all counts so far.– The training ground is beautiful. We have our own place to ourselves and live by a lake. Everything is top notch, and that is so crucial to finding peace and creating a cohesive feeling. It has hit the mark on all counts so far.– The training ground is beautiful. We have our own place to ourselves and live by a lake. Everything is top notch, and that is so crucial to finding peace and creating a sense of togetherness. It has hit the mark on all counts so far.
Norway captain Ada Hegerberg tells NRK about “Operation EM” from the Norwegian Football Association (NFF).
This is what Norway captain Ada Hegerberg says to NRK about “Operation EM” from the Norwegian Football Association (NFF).This is what Norway captain Ada Hegerberg says to NRK about “Operation EM” from the Norwegian Football Association (NFF).This is what Norway captain Ada Hegerberg says to NRK about “Operation EM” from the Norwegian Football Association (NFF).
FIVE STARS: Norway has chosen Beau-Rivage hotel as its European Championship base.
It hasn’t always been such a good atmosphere.
It hasn’t always been such a good atmosphere.It hasn’t always been such a good atmosphere.It hasn’t always been such a good atmosphere.
When Hegerberg was 22 years old, she shocked Football Norway when she announced in 2017 that she was taking a break from the national team.
When Hegerberg was 22 years old, she shocked Football Norway when she announced in 2017 that she was taking a break from the national team.When Hegerberg was 22 years old, she shocked Football Norway when she announced in 2017 that she was taking a break from the national team.When Hegerberg was 22 years old, she shocked Football Norway when she announced in 2017 that she was taking a break from the national team.
She justified the shock news at the time by making harsh criticism of the way the Norwegian Football Federation chose to facilitate the success of women’s football on the top stage.
She justified the shock news at the time by making harsh criticism of the way the Norwegian Football Federation chose to facilitate the success of women’s football on the top stage.She justified the shock news at the time by making harsh criticism of the way the Norwegian Football Federation chose to facilitate the success of women’s football on the top stage.She justified the shock news at the time by making harsh criticism of the way the Norwegian Football Federation chose to facilitate the success of women’s football on the top stage.
“If the national team is to achieve the goals and results the national team management has set, in my opinion improvements are required in several areas, both in the planning work, in the implementation phase and in the follow-up,” was Hegerberg’s verdict.
“If the national team is to achieve the goals and results the national team management has set, in my opinion improvements are required in several areas, both in the planning work, in the implementation phase and in the follow-up,” was the verdict from Hegerberg.“If the national team is to achieve the goals and results the national team management has set, in my opinion improvements are required in several areas, both in the planning work, in the implementation phase and in the follow-up,” was the verdict from Hegerberg.“If the national team is to achieve the goals and results the national team management has set, in my opinion improvements are required in several areas, both in the planning work, in the implementation phase and in the follow-up,” was the verdict from Hegerberg.“If the national team is to achieve the goals and results the national team management has set, in my opinion improvements are required in several areas, both in the planning work, in the implementation phase and in the follow-up”,
– Couldn’t have been better
In 2025, however, she is full of praise for the way the Football Association has developed in this area.
In 2025, however, she is full of praise for the way the Football Association has developed in this area.In 2025, however, she is full of praise for the way the Football Association has developed in this area.In 2025, however, she is full of praise for the way the Football Association has developed in this area.
– I have to give credit to the way they have prepared this. It has everything to do with how you are going to be able to relax mentally and physically. And we couldn’t have had it better, if you ask me, says Hegerberg.
– I have to give credit to the way they have prepared this. It has everything to do with how you are going to be able to relax mentally and physically. And we couldn’t have had it better, if you ask me, says Hegerberg.– I have to give credit to the way they have prepared this. It has everything to do with how you are going to be able to relax mentally and physically. And we couldn’t have had it better, if you ask me, says Hegerberg.– I have to give credit to the way they have prepared this. It has everything to do with how you are going to be able to relax mentally and physically. And we couldn’t have had it better, if you ask me, says Hegerberg.high
See images from the Norwegian EM-base here:
See pictures from the Norwegian EM-base here:See photos from Norway’s EM base here:See photos from Norway’s EM base here:See photos from Norway’s European Championship base here:
Spending 8 million on hotels
NFF has given NRK access to the EM budget for the entire EM operation in 2025.
The Norwegian Football Federation (NFF) has given NRK access to the European Championship budget for the entire European Championship operation in 2025.The Norwegian Football Federation (NFF) has given NRK access to the European Championship budget for the entire European Championship operation in 2025.The Norwegian Football Federation (NFF) has given NRK access to the European Championship budget for the entire European Championship operation in 2025.
The figures from there show that they are budgeting for expenses of almost 8 million for hotels, 2.1 million in transportation expenses, 1.7 million in marketing expenses and ticket purchases, 1.03 million for support staff, and just over 700,000 for renting a training field and equipment.
The figures from there show that they are budgeting for expenses of almost 8 million for hotels, 2.1 million in transportation expenses, 1.7 million in marketing expenses and ticket purchases, 1.03 million for support staff, and just over 700,000 for renting a training field and equipment.The figures from there show that they are budgeting for expenses of almost 8 million for hotels, 2.1 million in transportation expenses, 1.7 million in marketing expenses and ticket purchases, 1.03 million for support staff, and just over 700,000 for renting a training field and equipment.The figures from there show that they are budgeting for expenses of almost 8 million for hotels, 2.1 million in transportation expenses, 1.7 million in marketing expenses and ticket purchases, 1.03 million for support staff, and just over 700,000 for renting a training field and equipment.
VG also mentioned the hotel and the bill earlier Tuesday.
VG also mentioned the hotel and the bill earlier Tuesday.VG also mentioned the hotel and the bill earlier Tuesday.VG also mentioned the hotel and the bill earlier Tuesday.
EM BUDGET: This is how the NFF’s calculations look.
Grasstokt: – People think I’m crazy
Nothing is left to chance. National team manager Gemma Grainger tells NRK that she was so concerned about ensuring good training conditions in Switzerland that she took matters into her own hands.
Nothing is left to chance. National team manager Gemma Grainger tells NRK that she was so concerned about ensuring good training conditions in Switzerland that she took matters into her own hands.Nothing is left to chance. National team manager Gemma Grainger tells NRK that she was so concerned about ensuring good training conditions in Switzerland that she took matters into her own hands.Nothing is left to chance. National team manager Gemma Grainger tells NRK that she was so concerned about ensuring good training conditions in Switzerland that she took matters into her own hands.
– I’ve been here twice before the European Championship to quality assure that the training pitch has good enough grass, and I did that because it’s important for the players. It’s about the small details, Grainger tells NRK.
– I have been here twice before the European Championship to quality assure that the training pitch has good enough grass, and I did that because it is important for the players. It is about the small details, Grainger tells NRK.– I have been here twice before the European Championship to quality assure that the training pitch has good enough grass, and I did that because it is important for the players. It is about the small details, Grainger tells NRK.– I have been here twice before the European Championship to quality assure that the training pitch has good enough grass, and I did that because it is important for the players. It is about the small details, Grainger tells NRK.
– Did you go to Switzerland twice just to inspect the grass?
– Did you go to Switzerland twice just to inspect the grass?– Did you go to Switzerland twice just to inspect the grass?– Did you go to Switzerland twice just to inspect the grass?– Did you go to Switzerland twice just to inspect the grass?
– Yes, just to look at the grass. People think I’m crazy, but the preparation counts. I have to thank the association for securing these facilities. They understand me, and understand the importance of margins and the little things, says Grainger.
– Yes, just to look at the grass. People think I’m crazy, but the preparation counts. I have to thank the association for securing these facilities. They understand me, and understand the importance of margins and the little things, says Grainger.– Yes, just to look at the grass. People think I’m crazy, but the preparation counts. I have to thank the association for securing these facilities. They understand me, and understand the importance of margins and the little things, says Grainger.– Yes, just to look at the grass. People think I’m crazy, but the preparation counts. I have to thank the association for securing these facilities. They understand me, and understand the importance of margins and the little things, says Grainger.
STRØKEN MATTE: Here Norway trains during the European Championship.
– Several countries wanted our hotel
– Several countries wanted our hotel– Several countries wanted our hotel– Several countries wanted our hotel
NFF states that the choice of the European Championship base was made based on a Uefa catalog with many different options.
The NFF states that the choice of the European Championship base was made based on a UEFA catalog with many different options.
Norway ended up choosing the Beau-Rivage hotel as their base, a luxurious five-star hotel on the waterfront in Neuchâtel, and an upgraded training field with perfect grass a few minutes’ drive away.
The fashionable hotel with the city’s best location has 66 rooms. The Norwegian Football Association has rented the entire building and made it hermetically sealed from the outside world.
The fashionable hotel with the city’s best location has 66 rooms. The Norwegian Football Association has rented the entire building and made it hermetically sealed from the outside world.The fashionable hotel with the city’s best location has 66 rooms. The Norwegian Football Association has rented the entire building and made it hermetically sealed from the outside world.The fashionable hotel with the city’s best location has 66 rooms. The Norwegian Football Association has rented the entire building and made it hermetically sealed from the outside world.
If you are going to rent a room in a Norwegian hotel after the European Championship, you will have to pay over 4200 kroner per night.
If you are going to rent a room at a Norwegian hotel after the European Championship, you will have to pay over 4,200 kroner per night.If you are going to rent a room at a Norwegian hotel after the European Championship, you will have to pay over 4,200 kroner per night.If you are going to rent a room at a Norwegian hotel after the European Championship, you will have to pay over 4,200 kroner per night.
LIVE FASHIONABLY: This hotel has Norway to itself in the European Championship.
The Norwegian Football Federation has budgeted over 7.2 million in hotel expenses for the European Championship, almost 8 million if you include the other hotels where Norway stays when they play matches in other cities.
The Norwegian Football Federation (NFF) has budgeted over 7.2 million in hotel expenses for the European Championship, almost 8 million if you include the other hotels where Norway stays when they play matches in other cities.The Norwegian Football Federation (NFF) has budgeted over 7.2 million in hotel expenses for the European Championship, almost 8 million if you include the other hotels where Norway stays when they play matches in other cities.The Norwegian Football Federation (NFF) has budgeted over 7.2 million in hotel expenses for the European Championship, almost 8 million if you include the other hotels where Norway stays when they play matches in other cities.
– In addition to the bedrooms for the squad, some of the rooms are converted into treatment rooms and equipment rooms. Uefa also has seven rooms for drivers and support personnel. In total, almost 100 percent of the capacity is used, Secretary General Karl-Petter Løken tells NRK.
– In addition to the bedrooms for the squad, some of the rooms are converted into treatment rooms and equipment rooms. Uefa also has seven rooms for drivers and support personnel. In total, almost 100 percent of the capacity is used, informs– In addition to the bedrooms for the squad, some of the rooms are converted into treatment rooms and equipment rooms. Uefa also has seven rooms for drivers and support personnel. In total, almost 100 percent of the capacity is used, informs– In addition to the bedrooms for the squad, some of the rooms are converted into treatment rooms and equipment rooms. Uefa also has seven rooms for drivers and support personnel. In total, almost 100 percent of the capacity is used, informs
In the catalog, hotels and training facilities were paired together, and there was no opportunity to split them.
In the catalog, hotels and training facilities were paired together, and there was no opportunity to split them.In the catalog, hotels and training facilities were paired together, and there was no opportunity to split them.In the catalog, hotels and training facilities were paired together, and there was no opportunity to split them.
It gave the association a headache, because many options were put together so that the hotel was good, but the training facility was less good – and vice versa. Some fields were small in size, others had poor irrigation solutions.
It gave the association a headache, because many options were put together so that the hotel was good, but the training facility was less good – and vice versa. Some courts were small in size, others had poor irrigation solutions.It gave the association a headache, because many options were put together so that the hotel was good, but the training facility was less good – and vice versa. Some courts were small in size, others had poor irrigation solutions.It gave the association a headache, because many options were put together so that the hotel was good, but the training facility was less good – and vice versa. Some courts were small in size, others had poor irrigation solutions.
– Several countries wanted our hotel and pitch solution, but due to technical reasons from UEFA’s side, we were given the first choice, says Løken.
SATISFIED: Karl-Petter Løken.
But according to the NFF top brass, the biggest challenge was the lack of air conditioning in the hotels.
– With the heat we have experienced in Switzerland now, we are all very grateful that our choice fell on the hotel in Neuchâtel with air conditioning. Overall, Neuchâtel best met our criteria, says Løken.
– With the heat we have experienced in Switzerland now, we are all very grateful that our choice fell on the hotel in Neuchâtel with air conditioning. Overall, Neuchâtel best met our criteria, says Løken.– With the heat we have experienced in Switzerland now, we are all very grateful that our choice fell on the hotel in Neuchâtel with air conditioning. Overall, Neuchâtel best met our criteria, says Løken.– With the heat we have experienced in Switzerland now, we are all very grateful that our choice fell on the hotel in Neuchâtel with air conditioning. Overall, Neuchâtel best met our criteria, says Løken.
24 people in the support system
In addition to accommodation and training grounds, the NFF is investing heavily in having different expertise available at the European Championship.
A total of 24 people are listed in the support system around the women’s national team in Switzerland, including their own chef, manual therapist, masseur, physiotherapist, physical trainer and doctor.
Norges støtteapparat i EM
National team manager: Gemma Grainger Coach: Lee Skyrme Coach: Ingvild Stensland Goalkeeping coach: Jon Knudsen Analysis: Simon T. Hansen Analysis & set piece: Terje Skjeldestad Analysis: Morten Olsen Physical trainer: Frankie Hunter Doctor: Trygve Hunemo Doctor: Elle Marja Speicher-Heatta Manual therapist: Per-Otto Ringstad Sports physiotherapist: Rikke Kommedahl Berg Masseur: Marius Eriksrud Human Performance: Sally Needham Media manager: Henning Sverdrup Content producer: Ingvild Isaksen Content producer: Anniken Sætre Pedersen Equipment manager: John Konstad Ass. equipment manager: Ingunn Berger Sæther Chef: Line Fjeldal / Petar Dijanović Project manager EM25: Erik Loe Team manager: Jeanette K. Ringstad Communications director NFF: Ragnhild Ask Connell Head of Delegation: Lise Klaveness
In total, the NFF’s budget for the European Championship is 22.8 million in revenue and a corresponding amount in costs.
General Secretary Karl-Petter Løken believes that the NFF uses the precautionary principle when budgeting
NFF uses the precautionary principle when budgetingNFF uses the precautionary principle when budgetingNFF uses the precautionary principle when budgeting
– If we are to succeed internationally in sports and thereby also ensure greater income for Norwegian football, we are dependent on creating conditions for our national teams, he believes.
– If we are to succeed internationally in sports and thereby also ensure greater income for Norwegian football, we are dependent on creating conditions for our national teams, he believes.– If we are to succeed internationally in sports and thereby also ensure greater income for Norwegian football, we are dependent on creating conditions for our national teams, he believes.– If we are to succeed internationally in sports and thereby also ensure greater income for Norwegian football, we are dependent on creating conditions for our national teams, he believes.
Mjelde:– I must honestly admit
Mjelde: – I must honestly admitMjelde: – I must honestly admitMjelde: – I must honestly admit
Maren Mjelde, who is participating in her ninth championship with Norway, has also seen a development in the way the association facilitates the best female players.
Maren Mjelde, who is participating in her ninth championship with Norway, has also seen a development in the way the association facilitates the best female players.Maren Mjelde, who is participating in her ninth championship with Norway, has also seen a development in the way the association facilitates the best female players.Maren Mjelde, who is participating in her ninth championship with Norway, has also seen a development in the way the association facilitates the best female players.
– I must honestly admit that things have only gotten better and better. We are staying in a great hotel, we have our own training ground here which is nice. Everything is in place for us to do the best possible, says Mjelde to NRK.
– I have to honestly admit that things have only gotten better and better. We live in a great hotel, we have our own training ground here which is nice. Everything is in place for us to do the best possible, Mjelde tells NRK.– I have to honestly admit that things have only gotten better and better. We live in a great hotel, we have our own training ground here which is nice. Everything is in place for us to do the best possible, Mjelde tells NRK.– I have to honestly admit that things have only gotten better and better. We live in a great hotel, we have our own training ground here which is nice. Everything is in place for us to do the best possible, Mjelde tells NRK.
Caroline Graham Hansen, who is among the most experienced on the national team, also thinks the arrow is pointing in the right direction when it comes to optimizing the women’s national team.
Caroline Graham Hansen, who is among the most experienced on the national team, also thinks the arrow is pointing in the right direction when it comes to optimization for the women’s national team.Caroline Graham Hansen, who is among the most experienced on the national team, also thinks the arrow is pointing in the right direction when it comes to optimization for the women’s national team.Caroline Graham Hansen, who is among the most experienced on the national team, also thinks the arrow is pointing in the right direction when it comes to optimization for the women’s national team.
– There have been big changes for the positive. Every year the association has made more and more arrangements for us to have the best facilities, the best surroundings, to be able to perform. So there has been a big change for the positive, she tells NRK.
There have been big changes for the positive. Every year the association has made more and more arrangements for us to have the best facilities, the best surroundings, to be able to perform. So there has been a big change for the positive, she tells NRK.There have been big changes for the positive. Every year the association has made more and more arrangements for us to have the best facilities, the best surroundings, to be able to perform. So there has been a big change for the positive, she tells NRK.
HAS IT HAPPENED: Ada Hegerberg and the Norwegian women’s soccer team have little to complain about in Switzerland.
Can be profitable
Karl-Petter Løken points out that the recently adopted strategy of the NFF states that girls’ and women’s football should be strengthened.
Karl-Petter LokenKarl-Petter LokenKarl-Petter Lokenpoints out that the recently adopted strategy of the NFF states that girls’ and women’s football should be strengthened.points out that the recently adopted strategy of the NFF states that girls’ and women’s football should be strengthened.points out that the recently adopted strategy of the NFF states that girls’ and women’s football should be strengthened.
– Investing in good training environments, recovery conditions and marginal windows for better flow in match preparations is precisely such a step. Our focus on state-of-the-art facilities and a professional program during the European Championship is a practical result of the strategy the Thing has adopted: We are creating the conditions for the players to be able to perform in an international arena that is tougher than ever, says Løken.
– Investing in good training environments, recovery conditions and marginal windows for better flow in match preparations is precisely such a step. Our focus on state-of-the-art facilities and a professional program during the European Championship is a practical result of the strategy the Thing has adopted: We are creating the conditions for the players to be able to perform in an international arena that is tougher than ever, says Løken.– Investing in good training environments, recovery conditions and marginal windows for better flow in match preparations is precisely such a step. Our focus on state-of-the-art facilities and a professional program during the European Championship is a practical result of the strategy the Thing has adopted: We are creating the conditions for the players to be able to perform in an international arena that is tougher than ever, says Løken.– Investing in good training environments, recovery conditions and marginal windows for better flow in match preparations is precisely such a step. Our focus on state-of-the-art facilities and a professional program during the European Championship is a practical result of the strategy the Thing has adopted: We are creating the conditions for the players to be able to perform in an international arena that is tougher than ever, says Løken.
After Norway secures a quarter-final spot, gross revenues will increase and will probably be 7.5 million higher than budget, the NFF informs NRK.
After Norway secures a quarter-final spot, gross revenues will increase and will probably be 7.5 million higher than budget, the NFF informs NRK.After Norway secures a quarter-final spot, gross revenues will increase and will probably be 7.5 million higher than budget, the NFF informs NRK.After Norway secures a quarter-final spot, gross revenues will increase and will probably be 7.5 million higher than budget, the NFF informs NRK.
– NFF is now confident that we will at least break even financially. In the event of a semi-final or better, we expect a significant profit, says Karl-Petter Løken.
– NFF is now confident that we will at least break even financially. In the event of a semi-final or better, we expect a significant profit, says Karl-Petter Løken– NFF is now confident that we will at least break even financially. In the event of a semi-final or better, we expect a significant profit, says Karl-Petter Løken– NFF is now confident that we will at least break even financially. In the event of a semi-final or better, we expect a significant profit, says Karl-Petter Løken
- Norway now continues the European Championship with the final group stage match against Iceland on Thursday at 9:00 PM. That match will be broadcast on NRK 1.
Norway now continues the European Championship with the final group stage match against Iceland on Thursday at 9:00 PM. That match will be broadcast on NRK 1.